Public Info
The Challenge
Town centres, visitor destinations and community spaces rely on a mix of printed wayfinding panels, static welcome boards and paper notice boards that are expensive to update, quick to become outdated and difficult to read in bright sunlight. LCD kiosks require mains power and regular maintenance contracts. Neither option gives councils or community groups the flexibility to keep information current without significant cost or effort.
The Solution
Chroma Digital colour e-ink signs give councils, town teams and community organisations live control over public information (welcome boards, wayfinding distances, points of interest, civic notices and local events) all updated from a browser tab in seconds. The sign runs on solar or battery power, installs without groundworks, and remains sharp and legible in direct sunlight. What the operator approves in the browser preview is exactly what the public sees on the panel.
Welcome boards and town-centre wayfinding
A “Welcome to Our Town” panel does more than greet visitors; it orients them. Distances to the visitor centre, the nearest lookout, a waterfall, a campground, key car parks, and heritage trails: laid out clearly in colour so people can make decisions at a glance and explore with confidence.
Chroma Digital’s six-colour e-ink palette (red, orange, yellow, green, teal, and near-black) produces wayfinding maps and distance panels with enough contrast to be read comfortably from a pavement or across a town square. The sign holds its image indefinitely, so a map is always present even if the wireless connection is briefly unavailable.
Points of interest and heritage interpretation
Town teams, tourism boards and local authorities use Chroma Digital to highlight the stories and attractions that make their place worth visiting. A heritage trail sign can list key stops with short descriptions. A visitor centre board can show opening hours, current exhibitions and upcoming events, updated remotely by staff in seconds whenever details change.
Unlike printed interpretation boards, there are no reprinting costs when an event is cancelled, an opening time shifts seasonally, or a new attraction opens. The operator makes the change in the browser and pushes it to every affected sign simultaneously.
Civic notices and community events
Parish councils, town councils and community groups use Chroma Digital as a modern replacement for the traditional notice board, but one that can be updated from home, in seconds, without a physical visit to the site.
Planning consultations, road works notices, market days, community events, local services: all the information a public notice board traditionally carries, but always current, always legible, and colour-coded so important notices stand out at a glance.
Sunlight-readable in every condition
Public information signs face the hardest conditions: direct afternoon sun, rain-streaked surfaces, wide viewing distances, and users who cannot choose when or where they encounter the sign. Colour e-ink uses reflected ambient light, so the brighter the conditions, the sharper the display. There is no backlight to wash out and no antiglare coating to degrade.
Town centres, visitor destinations, heritage sites, market squares and community hubs use Chroma Digital to give residents and visitors accurate, current public information without the infrastructure cost and maintenance burden of powered display alternatives.
One platform for every sign in your estate
Compose content, preview it pixel-perfectly, and push it to any sign from a single browser tab. No specialist hardware or on-site visits. What you see in the preview is exactly what the panel displays.
Ready to transform your signage?
Built for councils, transport operators and businesses that need smarter, greener signs.